Motorcycle Owners Are An Ideal Target Market For Your Business
Motorcycles are more than just a mode of transportation; they’re a symbol of freedom and independence deeply woven into American culture. Riding along scenic highways and feeling the wind in your face isn’t just a thrill—it’s a lifestyle. Motorcycle riders often share a sense of camaraderie, whether they’re in tight-knit motorcycle clubs or just meeting fellow enthusiasts at massive events like Sturgis or Daytona Bike Week. Many choose to ride for the pure rush of adrenaline and the unmatched feeling of being one with the road, while others appreciate the practical benefits—like navigating city streets with ease or saving money on gas.
This passionate community represents a unique and lucrative marketing opportunity. Yet, because riders spend so much time on the road and often avoid traditional advertising platforms, reaching them can be a real challenge. That’s where a specialized motorcycle rider contact list comes in—it allows you to engage with this vibrant, often elusive audience directly. You’ll have the tools to share your products, services, and promotions with people who truly value them. Whether you’re offering performance gear, insurance, travel packages, or lifestyle products, connecting directly with motorcycle enthusiasts opens the door to meaningful, profitable engagement.
There Are More Motorcycle Riders Than Ever Before
Motorcycle ridership continues to rise across the United States, fueled by a mix of exciting innovations in motorcycle design and technology, an increasing interest in motorcycle culture driven by popular events and media portrayals, and the economic appeal of motorcycles themselves. As gas prices soar and motorcycles remain a relatively low-cost alternative to cars, more people are turning to two-wheeled transportation for commuting and recreation. The motorcycle market generated a substantial $105.5 billion in revenue in 2021 and is projected to more than double to $233.5 billion by 2031, representing a robust CAGR of 8.6%. This impressive growth aligns with trends in motorcycle ridership, which has seen the number of active riders in the US double from 4.3 million in 2002 to 8.6 million in 2022. Analysts forecast that this positive trajectory will continue in the coming years, as a growing number of Americans embrace motorcycling for its affordability, thrilling experiences, and community-focused lifestyle.
Demographics Of Motorcycle Riders
Motorcycle riders come from every demographic over the legal riding age, but some common traits shape this market. Approximately 81% of motorcycle riders are male, with women accounting for the remaining 19%. Riders span all ages, though the median age is 50, suggesting that motorcycle riding tends to attract a more mature audience. Marriage rates among riders are high, with about 70% married. Education is also notable: 42% have a four-year college degree, and 16% have pursued postgraduate studies. While 24% of riders are retired, a significant majority—71%—are employed full-time, earning an average annual income of $85,300. Millennials are showing the most growth in motorcycle ridership, driven in part by a growing interest in electric motorcycles.
Geographically, California has the highest number of registered motorcycles, with around 800,000 bikes on the road. However, South Dakota boasts the most riders per capita, with roughly 1 in 12 residents owning a motorcycle, followed by Vermont at 1 in 17. Riders typically get their first motorcycle around age 26 and enjoy both on- and off-road riding. Statistically, riders spend about twice as much time on paved roads as they do off-road. Each year, motorcycles collectively travel over 1.5 billion miles in the United States alone, reflecting the passion and dedication of this vibrant community.
An Ideal Target Market For Many Industries
The motorcycle market is thriving with a wide range of products, services, and accessories catering to passionate riders. Motorcycle enthusiasts are known for investing significant amounts of money not only in their bikes, but also in gear, parts, and maintenance. They frequently spend on high-quality helmets, jackets, gloves, and boots to ensure their safety and comfort. Additionally, these riders seek out specialized services like custom bike shops, mechanic workshops, and performance upgrades to keep their motorcycles in top shape. Beyond the hardware, there’s a growing demand for riding schools, guided tours, and track days that offer experiences and skill-building opportunities. Motorcycle insurance, financing, and storage solutions are also essential for this group, making it clear that motorcycle riders drive a robust ecosystem of goods and services beyond just the bikes themselves.
Here are some industries that could benefit from a motorcycle rider list.
Auto Insurance
Motorcycle riders, who often travel long distances and explore various regions, need comprehensive insurance policies that provide robust protection across state lines. Essential coverage includes bodily injury (BI) and property damage (PD) liability insurance, which covers costs if a rider is at fault in an accident. Uninsured/underinsured motorist (UM/UIM) coverage is also crucial to protect against drivers who lack adequate insurance. Riders with newer, custom, or high-value bikes typically opt for full coverage, which includes both comprehensive and collision protection to cover a range of damage scenarios, from theft to collision-related repairs. Depending on the state, medical payments (MedPay) or personal injury protection (PIP) coverage might be required by law, but even when not mandated, they provide essential protection for medical expenses regardless of fault. Additionally, riders often enhance their policies with valuable add-ons like roadside assistance for breakdowns, trip interruption insurance for unexpected expenses while traveling, carried contents coverage for personal belongings transported on the bike, and coverage for custom parts and equipment (CPE) to protect expensive modifications. These comprehensive policies ensure peace of mind for motorcycle riders wherever their journeys take them.
Life Insurance
Motorcycle riding comes with significant risks, as statistics show approximately 5,000 fatalities occur annually in motorcycle-related accidents. Recognizing this, many riders—especially since nearly three-quarters have families—are seeking ways to ensure their loved ones are financially protected in the event of a tragedy. One of the most effective tools for this is a comprehensive life insurance policy, which can provide crucial support to your family during difficult times. Moreover, riders who participate in racing activities, whether professional or amateur, often face even higher levels of risk. They can enhance their protection by adding specialized coverages tailored to their unique circumstances, such as accidental death benefits or supplemental insurance policies designed for high-risk sports. These measures ensure that, should the worst happen, their families won’t be left struggling financially.
Travel
Another key industry that stands to gain substantially from a comprehensive motorcycle rider list is the travel and tourism sector. Motorcycle enthusiasts are naturally drawn to scenic routes and the adventure of discovering hidden gems that lie off the beaten path. This makes them prime candidates for unique travel experiences in areas rich with history, Americana, and breathtaking natural landscapes. Local museums, historical landmarks, state and national parks, and cultural sites resonate deeply with these riders, who appreciate authentic experiences that connect them to the land and its stories. In addition, quirky roadside attractions, charming small towns, and region-specific festivals can be particularly appealing, offering motorcyclists a reason to explore and spend more during their travels.
Hospitality services can also see a marked uptick by catering to this market. While some riders relish the rugged charm of camping under the stars, others seek the comfort of hotels, motels, or cozy short-term rentals. Amenities that cater to their needs—such as secure motorcycle parking, group-friendly accommodations, hearty breakfasts, and even spa services—can be significant selling points. Campsites, KOAs, boutique inns, and luxury resorts alike can market themselves to riders by emphasizing features like easy access to popular motorcycle routes, scenic vistas, and community events that bring travelers together. All of this means that a well-curated motorcycle rider list can be a powerful tool for businesses to tap into a lucrative and adventurous segment of the travel industry.
Smart Devices
Smart devices can significantly enhance the riding experience for motorcycle enthusiasts. Communication devices like Bluetooth headsets allow riders to talk to each other or listen to music and podcasts while on the road. GPS navigation systems ensure they stay on course, while smartphones with extended coverage help them stay connected even in remote areas. Additionally, riders appreciate automotive maintenance gadgets such as portable tire inflators, battery chargers, and malfunction detection sensors, which help keep their bikes in top condition and avoid unexpected issues. Action cameras are also popular among riders, capturing thrilling footage of their journeys and preserving memories of their adventures. Heated gear and battery packs are lifesavers on cold rides, providing comfort and ensuring devices stay powered. These smart devices make every ride safer, more convenient, and a whole lot more fun.
Mechanical Tools And Accessories
Many motorcycle riders are also mechanics, not only out of necessity but also out of a passion for understanding their machines. When your motorcycle breaks down miles from civilization, knowing how to fix it can be the difference between an adventure and a disaster. Portable tool kits are essential for these riders, designed to fit compactly in saddlebags or tail bags while containing crucial items like pliers, screwdrivers, wrenches, and even spark plug tools. In addition to standard vehicle repair tools such as adjustable wrenches, socket sets, and tire irons, riders often carry more specialized tools like chain breakers for replacing a worn or broken chain, chain alignment tools for precision, and even small, portable lift tables that make maintenance easier on the road. Specialty motorcycle fluids are also critical, with engine oil formulated specifically for motorcycles, chain lube to keep the drivetrain smooth, and fork oil to maintain suspension performance. These tools and fluids allow motorcycle riders to handle everything from basic adjustments to more complex roadside repairs, keeping them rolling no matter where the journey takes them.
Storage
In northern regions where motorcycle riding is largely seasonal due to harsh weather conditions, off-road enthusiasts and everyday riders alike often face the challenge of securely storing their bikes during the off-season. Many turn to renting storage units specifically designed to accommodate motorcycles, providing a safe and protected environment when the vehicles are not in use. Beyond just space, motorcycle owners require specialized accessories such as dust covers to prevent debris accumulation, oil pans to catch any leaks during storage, and sturdy jacks or stands to keep their bikes stable and maintain tire health. For collectors and owners of rare or vintage motorcycles, the need for storage goes beyond basic shelter—they demand high levels of security, including surveillance cameras, controlled access, and alarm systems, to safeguard their valuable investments. Storage facilities that offer climate control to prevent rust and corrosion, along with advanced security measures, are particularly attractive to this market. By tailoring services and amenities specifically to the unique needs of motorcycle riders, storage unit providers can effectively tap into a niche yet growing customer base that values both protection and peace of mind for their prized machines.
Motorcycle Apparel
Motorcycle riders require a wide range of specialized apparel designed to enhance both safety and comfort while riding. Essential safety gear includes high-quality helmets that meet rigorous safety standards, armored jackets and pants reinforced with impact-absorbing materials, gloves with protective knuckle guards, and sturdy, purpose-built boots that offer ankle support and abrasion resistance. Beyond safety, riders also need apparel to shield them from varying weather conditions—thermal base layers such as moisture-wicking long underwear to keep warm, gaiters to protect the lower legs from wind and debris, and breathable skull caps that wick away sweat and fit comfortably under helmets. In addition to functional gear, many riders invest in casual clothing that reflects their passion and identity, such as graphic motorcycle t-shirts, rugged leather jackets, and durable denim designed for both style and resilience. Practicality is also important, so some riders prefer tactical or tech-inspired apparel featuring multiple pockets and modular attachments to securely carry tools, gadgets, and small essentials on the go. To keep all their gear organized, riders often utilize specialized storage solutions like helmet holders, boot racks, and dedicated motorcycle gear bags, ensuring that their apparel remains in good condition and is easily accessible for every ride.
Motorcycle Parts
Motorcycle riders are passionate about expressing their individuality, and one of the most common ways they do this is through extensive customization of their bikes. Aftermarket motorcycle parts are highly sought after, as they offer enhancements in performance, comfort, and safety, allowing riders to tailor their machines to their specific needs and riding styles. Beyond customization, many motorcyclists take pride in their mechanical skills, often performing their own repairs, maintenance, and upgrades to keep their bikes running at peak efficiency. This DIY approach has fostered a strong demand for a wide range of parts and accessories, from high-performance components to routine replacement items. Additionally, the vintage motorcycle community is vibrant, with enthusiasts dedicated to restoring classic bikes to their original glory. This has created a robust market for rare and authentic vintage motorcycle parts, supporting hobbyists and professionals alike who cherish the craftsmanship and history behind these timeless machines.
Motorcycle Accessories
Motorcycle accessories are a huge part of the riding experience, offering both practical benefits and personal expression for riders. Functional accessories remain at the top of the list, including advanced security systems such as GPS trackers and alarm units that help protect bikes from theft. Other essentials like sturdy kickstand holders prevent damage to soft ground, while ergonomic comfort grips reduce hand fatigue during long rides. Cargo solutions—ranging from saddlebags and tank bags to versatile tail packs—allow riders to carry gear efficiently and safely. Beyond these practical additions, many riders enjoy adding personality and flair to their motorcycles. Humorous and quirky accessories are increasingly popular, such as custom helmet decals with funny slogans, unique valve stem caps shaped like skulls or dice, and sassy bumper stickers that showcase the rider’s attitude. Lifestyle accessories also play a significant role in the motorcycle community, with branded keychains, coffee mugs featuring bike logos, and clothing patches helping enthusiasts express their passion off the bike. Together, these accessories enrich the motorcycle culture by blending safety, comfort, humor, and personal style.
Cleaning Supplies
Motorcycle riders take immense pride in their bikes, often considering them an extension of their personality and lifestyle. They invest significant time, effort, and money not only in customizing and upgrading their motorcycles but also in maintaining them meticulously. To keep their bikes in pristine condition, riders rely on a wide range of cleaning tools such as sturdy buckets, specialized brushes designed for delicate surfaces, and high-pressure hoses to reach every nook and cranny. Additionally, a variety of cleaning products are essential, including tire cleaners that remove grime and brake dust, wax polishes that enhance the bike’s shine while protecting the paint, and exterior care solvents that help maintain the finish and prevent corrosion. Beyond basic cleaning, many motorcycle enthusiasts use advanced detailing kits that cater to every component—from chrome parts and leather seats to the engine and exhaust system—ensuring comprehensive care. This dedication to maintenance not only preserves the bike’s aesthetic appeal but also extends its longevity and performance, making the ownership experience deeply rewarding.
Harley Davidson Motorcycle Riders And More!
Harley-Davidson proudly holds its position as the premier motorcycle manufacturer in the United States, commanding a dominant market share of 30.6%, which underscores its deep-rooted legacy and strong brand loyalty among American riders. Trailing closely behind is Honda, capturing a substantial 17.5% of the U.S. motorcycle market, making it the second most preferred brand for riders seeking reliability and innovation. Yamaha follows as the third leading manufacturer with an 11.3% market share, known for its versatile range of motorcycles catering to both beginners and seasoned enthusiasts. Other key players rounding out the top six include Kawasaki, Suzuki, and BMW, each bringing unique strengths in performance, engineering, and design to the highly competitive U.S. market. Moreover, esteemed brands such as Indian, Ducati, Triumph, and Moto Guzzi have secured their spots within the top ten, reflecting a diverse spectrum of rider preferences, from classic American cruisers to high-performance European sportbikes. On a global scale, the Honda Super Cub distinguishes itself as the best-selling motorcycle model of all time, revered for its exceptional durability, ease of maintenance, and accessibility, making it a ubiquitous presence in numerous countries. Complementing this market overview, our expansive motorcycle database offers a comprehensive view of the riding community by cataloging detailed rider profiles alongside intricate motorcycle information—including the year, make, model, and Vehicle Identification Number (VIN). This rich dataset empowers industry professionals, marketers, and enthusiasts alike to analyze trends, understand rider demographics, and tailor strategies to meet the evolving demands of motorcycle culture across the United States.
The Different Types of Motorcycle Riders
Motorcycle riders generally fall into two main categories based on their usage and lifestyle. The first group consists of riders who rely on motorcycles as their primary mode of transportation. These individuals often live in warmer climates where weather conditions are conducive to year-round riding, and they tend to reside in urban or densely populated areas where motorcycles offer advantages like easier parking, better fuel efficiency, and quicker navigation through traffic. Their motorcycles are practical tools for daily commuting, errands, and work-related travel. The second group includes weekend or recreational riders who primarily use motorcycles for leisure and enjoyment rather than daily transportation. These riders typically live in cooler climates, where harsh weather limits the practicality of year-round riding, and are more often found in suburban or rural settings. They usually own other vehicles, such as cars or trucks, for their everyday transportation needs and take to the road on weekends or during favorable weather conditions to enjoy scenic rides, group outings, or motorcycle events. This distinction highlights not only different riding habits but also varying motivations and lifestyles among motorcycle enthusiasts.
Motorcycle riders are far from a monolith; they ride a diverse range of brands and models, including Indians, Hondas, Ducatis, Yamahas, and Harleys, among others. The popularity of motorcycles has given rise to a rich tapestry of subcultures, each centered around the unique styles, performance characteristics, and lifestyles associated with different types of bikes. For example, cruisers like Harleys and Indians often attract riders who value long-distance comfort and a laid-back vibe, while sportbike enthusiasts, often riding Ducatis or Hondas, are drawn to speed, precision, and cutting-edge technology. Meanwhile, adventure and dual-sport bikes have cultivated communities passionate about exploring off-road trails and rugged terrain. Each subculture develops its own customs, gear preferences, and social gatherings, reflecting the diverse ways people connect with motorcycling beyond just the act of riding.
Choppers, Cruisers, And Lowrider Riders
Choppers, cruisers, and lowriders are distinct types of custom motorcycles that stand out not only for their unique aesthetics but also for their craftsmanship and cultural significance. These bikes usually feature extended wheelbases, which enhance rider comfort during long rides but can compromise agility and sharp maneuvering. Due to their custom nature, these motorcycles often cost significantly more than standard factory models, reflecting the high level of skill and labor invested in their creation. Enthusiasts who ride choppers, cruisers, and lowriders tend to be highly knowledgeable mechanics, often personally modifying and maintaining their machines to achieve a specific style and performance. These riders are deeply embedded in motorcycle subcultures and frequently participate in clubs and events such as the renowned Sturgis Motorcycle Rally. Their bikes typically pay homage to the classic designs and American motorcycle heritage of the mid-20th century, emphasizing nostalgic Americana themes. Beyond just riding, these enthusiasts value the sense of freedom on the open road, the strong bonds formed within the motorcycle community, and the rich history that their custom bikes embody, making the culture as much about lifestyle and identity as about the machines themselves.
Touring And Sport-Touring Riders
Touring and sport-touring motorcycles are specifically engineered for long-distance travel, prioritizing rider comfort, safety, and practicality. These bikes are equipped with ample storage options, including saddlebags, top cases, and additional compartments, making it easy to carry extensive luggage and gear for extended trips. They also feature advanced safety systems such as ABS brakes, traction control, and enhanced lighting to improve rider security under various conditions. Touring motorcycles typically emphasize comfort with large, cushioned seats, ergonomic riding positions, and windshields or fairings that provide substantial protection from wind, rain, and road debris. Sport-touring motorcycles combine these comfort and safety features with improved handling and performance, allowing riders to tackle more challenging road surfaces and curves with greater agility. Due to their advanced engineering, extensive accessories, and superior technology, sport-touring bikes often come with a higher price tag. Many riders also choose these models for everyday commuting because they offer a smooth, comfortable ride and enhanced protection, making them a practical choice beyond just long-distance journeys.
Cafe Racers
Cafe racers have surged in popularity among Millennials and Gen Z riders, becoming a cultural icon that blends vintage style with modern customization. These bikes often start as affordable, classic motorcycles such as the Honda CB series or other used models from the 1950s, 60s, and 70s, prized for their solid engineering and timeless design. Enthusiasts in this community are typically skilled mechanics who enjoy extensively modifying their machines, requiring specialized tools and bespoke parts to achieve the minimalist, lightweight look and enhanced performance that define a true cafe racer. The style pays homage to the British motorcycle scene of the 1950s, when riders would race between cafes on stripped-down bikes, emphasizing speed, agility, and a rebellious spirit. Alongside the bikes themselves, riders often adopt mid-century vintage apparel and accessories, reflecting the era’s aesthetic with leather jackets, goggles, and helmets. While cafe racers are ideal for urban environments and short, spirited rides or races, their design prioritizes style and handling over comfort, making them less suitable for long-distance travel. This blend of history, craftsmanship, and lifestyle continues to fuel the cafe racer’s appeal among younger riders seeking a unique connection to motorcycle heritage.
Sport Racers
Sport racers are among the lightest and most powerful motorcycles available on the market, specifically engineered for high-speed performance and agility. These bikes are a popular choice for both amateur and professional racers due to their exceptional handling and acceleration capabilities. While they excel on the track and in short bursts of speed, sport racers are not designed for comfort during long-distance rides, as their aggressive riding posture can cause fatigue. Riders of sport bikes typically use them primarily for entertainment and thrill-seeking rather than daily commuting. They have a strong passion for customization, frequently upgrading their machines with aftermarket parts such as performance exhausts, suspension systems, and engine tuning components. Aesthetic modifications are equally important, with many sportbike enthusiasts adding vibrant wraps, LED lighting kits, and custom decals to personalize their motorcycles and make them stand out. Safety is a top priority for these riders, who invest heavily in advanced protective gear, including full-face helmets, armored jackets, gloves, and reinforced boots to guard against high-speed crashes. Sportbike riders tend to be younger, tech-savvy individuals who embrace the latest innovations in motorcycle technology, such as digital dashboards, traction control systems, and smartphone connectivity, enhancing both their riding experience and safety on the road.
Dual Sport And Motocross Riders
Dual sport and motocross riders predominantly spend their riding time off-road, but their riding environments and lifestyles often differ significantly. Dual sport motorcycles are designed to be versatile, capable of handling both on-road and off-road conditions. Because of this, dual sport riders typically reside in urban or suburban areas where they can commute on paved roads yet easily access nearby trails and backcountry terrain for recreational riding. In contrast, motocross riders are more commonly found in exurban or rural regions, where expansive off-road areas and dedicated motocross tracks provide ideal conditions for high-intensity riding without restrictions. Both dual sport and motocross riders often participate in competitive events such as motocross races, hill climbs, and enduro competitions, which test a rider’s skill, endurance, and bike handling under challenging terrain. These riders tend to be highly skilled mechanics, frequently working on restoration projects and customizing their bikes to enhance safety, durability, and performance. Upgrading suspension systems, engine components, and protective features is common practice. Additionally, dual sport and motocross racers, much like their counterparts in other high-speed motorcycle sports, invest heavily in advanced protective gear, including helmets, body armor, gloves, and boots, to minimize injury risk during accidents and crashes. Their passion for the sport is matched by a commitment to safety and mechanical excellence, making them knowledgeable and dedicated enthusiasts.
We’ll Help You Access This Growing Market
Dual sport and motocross riders primarily spend the majority of their riding time off-road, but their riding environments and lifestyles often differ significantly. Dual sport motorcycles are designed for versatility, capable of handling both paved roads and rugged trails, which makes dual sport riders more likely to live in urban or suburban areas where they can easily transition between city streets and off-road adventures. In contrast, motocross riders usually reside in exurban or rural regions where expansive off-road terrain is more accessible, allowing them to ride without restrictions imposed by traffic or urban development. Both dual sport and motocross enthusiasts frequently participate in competitive events such as motocross races, hill climbs, and enduro competitions, which test their skill, endurance, and bike handling under challenging conditions. These riders tend to be highly skilled mechanics as well, often dedicating time to restoring older motorcycles and upgrading their machines with enhanced safety features, suspension improvements, and performance parts tailored to their specific riding style. Like other serious sports racers, dual sport and motocross riders invest in advanced protective gear, including helmets with superior impact protection, reinforced gloves, body armor, and boots, to minimize injury risks during high-speed or technical riding situations. Their deep mechanical knowledge and passion for customization reflect the culture of off-road riding, where both rider skill and machine reliability are crucial for success and enjoyment.
Target The Right Motorcycle Riders For Your Campaign
With our extensive and meticulously verified database, you gain unparalleled access to a diverse and highly targeted audience of motorcycle riders across the United States. Our platform allows you to filter and segment rider lists using a wide range of demographic and behavioral criteria—including age, location, riding preferences, bike types, spending habits, and more. This precise targeting enables you to tailor your marketing campaigns effectively, ensuring your messaging resonates with the right riders at the right time. Whether your strategy involves direct mail, email marketing, telemarketing, or gathering actionable market intelligence, our data solutions are designed to maximize your outreach efficiency and boost your campaign ROI. Moreover, our dedicated team of data experts at Sprint Data Solutions Worldwide Marketing is available to guide you through the selection process, offering personalized support to help you leverage the data to its fullest potential. When you’re ready to elevate your marketing efforts and connect with motorcycle enthusiasts nationwide, contact us. We’re committed to helping you achieve your business objectives with accuracy, reliability, and exceptional service.
