RV Owners Are A Perfect Market For Your Business
There are two main types of Recreation Vehicle (RV) owners, each with distinct lifestyles and needs. The first group consists of adventure enthusiasts who love to travel on their own terms. They enjoy crafting personalized itineraries, often seeking out scenic state and national parks or hidden gems off the beaten path. These RV owners prioritize comfort and convenience, equipping their vehicles with all the essentials and amenities of home, and many even bring their pets along for the journey. Their passion lies in freedom, exploration, and the ability to immerse themselves in nature without sacrificing modern comforts.
The second group includes those who have embraced the RV lifestyle full-time. For many, RV living offers an affordable alternative to traditional housing, often allowing them to settle in dream locations without the high costs. Others appreciate the flexibility to move with the seasons, escaping harsh weather or discovering new communities year-round. This lifestyle also appeals to those seeking a simpler, more minimalist way of living—free from the clutter and expenses of a conventional home. Full-time RVers often require specialized services and products to support their mobile and compact lifestyle.
RV owners represent a thriving and diverse market, ideal for businesses offering tailored goods and services. Whether catering to weekend explorers or full-time nomads, understanding their unique preferences and needs is key to successful outreach. Our comprehensive RV owners list provides valuable contact information, enabling you to connect directly with this passionate and growing community, helping your business tap into this lucrative niche.
More People Are Buying RVs Every Year
RVs have seen a significant surge in popularity across the United States in recent years. Currently, approximately 11.2 million American households own an RV, while an additional 9.6 million households have expressed strong interest in purchasing one within the next five years. Between 2001 and 2021, RV ownership in the US increased by over 62%, reflecting a growing cultural shift toward mobile and flexible lifestyles.
In 2021, the US RV market was valued at $33.95 billion and is projected to expand rapidly, reaching an estimated $59.16 billion by 2027, growing at a compound annual growth rate (CAGR) of 9.7%. This robust growth is primarily fueled by the rising popularity of camping and outdoor recreational activities, which have become mainstream pursuits for many Americans.
Millennials and Gen Z consumers are playing a crucial role in this trend, drawn by the freedom and adventure associated with the “van life” movement and off-grid living concepts, which are widely promoted on social media platforms. Additionally, the RV lifestyle appeals as a cost-effective housing alternative, especially amid rising housing costs and economic uncertainties.
Advancements in technology have further amplified interest in RVs. Innovations such as integrated solar power systems, satellite communications, and the widespread availability of remote work opportunities have made living or traveling in RVs more convenient and sustainable than ever before. These developments allow RV owners to remain connected, powered, and self-sufficient, making RV travel and living an attractive choice for a diverse range of people.
Valuable Demographics Of RV Owners
The majority of RV owners are aged 55 and older, representing the largest segment of the market. However, a significant portion—34%—are between the ages of 18 and 54, reflecting a growing interest among younger adults. Interestingly, while most RV owners tend to be retired, only about 30% of them work full-time, indicating that many use their RVs primarily for leisure and travel after retirement. Among younger generations, Gen Z and Millennials are the fastest-growing group of new RV owners, now making up 22% of total ownership within the 18 to 34 age bracket.
Demographically, 77% of RV owners do not have children living in their households, suggesting that RV ownership is more common among adults without dependent children. Women represent a majority in the RV community, comprising 59% of owners, compared to 40% male owners. Economically, over half—54%—of RV owners report an average household income exceeding $65,000 annually, indicating that RV ownership is often associated with middle to upper-middle-class households.
Geographically, the highest concentrations of RV owners are found in Indiana, California, and Texas, states with large populations and strong outdoor recreation cultures. Meanwhile, Alaska, Delaware, Montana, New Hampshire, and Oregon stand out as popular states for purchasing RVs, largely because these states impose no sales tax on RV purchases, making them attractive from a financial standpoint.
In terms of usage, most RV owners use their vehicles about 20 days per year on average. The majority of owners are casual campers, accounting for 39%, who enjoy occasional trips and weekend getaways. Family campers represent 33%, using their RVs primarily for group vacations and bonding experiences. A small but notable 1.5% of RV owners live in their vehicles full-time, with women making up 70% of this full-time living demographic, highlighting a unique lifestyle choice among female RV enthusiasts.
Overall, the RV market is evolving, blending traditional older owners with a vibrant younger demographic, diverse usage patterns, and varying regional preferences, reflecting the growing appeal of RV travel across different lifestyles and age groups.
RV Owners Are An Ideal Target For Many Industries
Beyond RVs, RV Owners need many goods, products, and services across a variety of industries.
Here are just some of the industries that will benefit from our RV owners list.
Insurance
All states mandate a minimum level of liability insurance for vehicles, ensuring that drivers carry coverage for damages or injuries they may cause to others. Most RV owners typically purchase policies that include both property damage (PD) and bodily injury (BI) liability coverages, which protect against costs resulting from accidents where they are at fault. For those who live full-time in their RVs, it’s common to opt for comprehensive (comp) and collision (coll) insurance, often referred to as “full coverage insurance.” This type of policy provides protection against a wide range of risks, including damage from weather events, theft, vandalism, and collisions.
In addition to basic coverage, many RV owners enhance their policies with popular add-ons such as uninsured/underinsured motorist (UM/UIM) protection, which covers injuries and damages caused by drivers who lack sufficient insurance. Medical payments (med pay) coverage is also favored, helping to pay for medical expenses regardless of fault. Roadside assistance is another valuable add-on, offering help with breakdowns, flat tires, or battery issues while on the road.
Specialized coverages tailored for RV owners include vacation liability, which protects against injuries or damages that occur while the RV is parked and being used as a temporary residence. Personal effects coverage safeguards belongings inside the RV from theft or damage, while towing and labor coverage helps cover the costs of towing or emergency repairs. Together, these coverages provide comprehensive protection that addresses the unique risks associated with RV ownership and travel.
Travel And Tourism
RV owners are passionate about exploring new destinations, particularly natural wonders found in national parks, state parks, and national forests. They enjoy the freedom of traveling with their homes on wheels, seeking out both private and public RV campgrounds that offer convenient and comfortable accommodations. Beyond nature, RV travelers are drawn to charming small towns, quirky roadside attractions, and unique local experiences that add excitement to their journeys. Tourism businesses stand to gain significantly from catering to RV owners since these travelers have their lodging and transportation already arranged, making them ideal customers for tours, dining, and local attractions. Adventure and tour companies, especially those offering experiences tailored to toy haulers—RVs equipped to carry motorcycles, ATVs, or other recreational vehicles—can tap into this enthusiastic market by providing specialized off-road adventures, guided tours, and equipment rentals that complement the RV lifestyle. Overall, the RV community represents a dynamic and growing segment of travelers eager to explore both popular and hidden gems across the country.
Trucks And Other Towing Vehicles
Owners of RV trailers require powerful vehicles capable of safely towing their trailers over long distances. Typically, this means large trucks with high towing capacities, such as full-size pickups from brands like Ford, Chevrolet, and Ram. In addition to trucks, many SUVs and Jeeps are also favored by RV owners, especially those who enjoy off-road adventures, because these vehicles combine strong towing capability with rugged terrain handling. To tow an RV trailer, the vehicle must be properly equipped with a suitable hitch system, often a weight-distributing or gooseneck hitch depending on the trailer type. Auto dealerships that specialize in trucks, SUVs, and off-road vehicles stand to gain significant business by targeting RV owners, as they can offer not only tow-capable vehicles but also essential accessories like hitches, towing packages, and maintenance services tailored to the needs of RV enthusiasts. Understanding the specific towing requirements and offering expert guidance helps dealerships build trust and foster long-term customer relationships within this niche market.
Navigation Devices
While traveling, RV owners rely heavily on various navigation tools to ensure a smooth and enjoyable journey. The most common devices include in-dash navigation systems and smartphones, both offering user-friendly interfaces and real-time traffic updates. However, for RV enthusiasts who prefer exploring remote locations far from typical highways and urban areas, traditional GPS and cellular-based navigation often fall short due to limited or nonexistent signal coverage. To overcome this challenge, many turn to advanced satellite navigation technology. Satellite systems provide reliable, global positioning capabilities even in the most isolated regions, allowing RV travelers to confidently venture off the beaten path without worrying about losing their way or connectivity. Additionally, some satellite devices offer features like weather alerts and emergency communication, making them invaluable tools for safe and independent RV adventures.
Off-Grid Technology
Off-grid technology such as advanced water filtration systems, high-efficiency solar panels, and powerful signal boosters has become increasingly popular among RV enthusiasts, especially Millennials and owners of Class B campervans. These innovations enable travelers to enjoy extended periods away from traditional utility hookups, enhancing their independence and sustainability on the road. Toy hauler owners also favor off-grid solutions to keep their amenities fully functional while parked at base camps, allowing for a comfortable and self-sufficient lifestyle. Additionally, many RV owners are seeking eco-friendly alternatives like composting toilets, innovative gray water recycling systems, and other green technologies that reduce environmental impact and conserve resources. This growing trend reflects a broader shift toward sustainable living and the desire for a more responsible approach to mobile living without sacrificing comfort or convenience.
Internet Accessibility Technology
Full-time RV owners, especially the rapidly growing community of remote workers living in campervans, require reliable internet access to stay connected and productive on the road. Satellite internet and television services remain highly popular choices due to their ability to provide coverage in remote areas where cellular signals may be weak or unavailable. In addition, many travelers rely on advanced signal-boosting antennas, cellular routers, mobile hotspots, and 4G/5G equipment to enhance connectivity and maintain stable, high-speed internet. These technologies are essential for remote work, streaming, navigation, and communication while traveling. Given the patchy nature of mobile networks across different regions, many full-time RVers subscribe to multiple internet providers to maximize coverage and reduce dead zones. This presents a unique opportunity for internet providers to tailor packages and equipment specifically for the mobile lifestyle, offering flexible, multi-network solutions designed to meet the demands of life on the road.
Outdoor Outfitters
RV owners are passionate about embracing the outdoors and often invest in a wide range of recreational gear to enhance their adventures. Many choose to equip themselves with versatile outdoor vehicles such as mountain bikes, dirt bikes, enduro motorcycles, and all-terrain quads, which allow them to explore diverse terrains beyond their RV campsites. In addition to land-based vehicles, watercraft like kayaks, canoes, paddleboards, and jet skis are popular choices, enabling RVers to enjoy lakes, rivers, and coastal waters during their travels.
Camping gear is another essential category for RV owners, who prioritize durable, lightweight, and multifunctional equipment. This includes high-quality cookware designed for open fires or portable stoves, energy-efficient lighting solutions such as LED lanterns and headlamps, and sturdy camp tools like multi-purpose knives, axes, and portable grills. To create comfortable and functional living spaces outdoors, RV enthusiasts also invest in tents, retractable awnings, durable camping chairs, tables, and other furniture tailored for easy setup and transport.
When it comes to clothing, RV owners typically prefer rugged, weather-resistant apparel crafted specifically for outdoor activities. This includes breathable hiking boots, moisture-wicking base layers, quick-dry cargo pants, insulated jackets, and UV-protective hats to ensure comfort and protection across varying climates and conditions. Moreover, many RV adventurers are avid anglers and hunters, acquiring specialized fishing rods, tackle, hunting gear, and accessories to make the most of their wilderness experiences. Overall, RV owners tend to build a comprehensive collection of outdoor equipment and apparel that supports a lifestyle rich in exploration, adventure, and self-sufficiency.
Mechanical Tools
Both motorhome and trailer RV owners typically carry a variety of tools and equipment to handle routine maintenance, repairs, and emergencies while on the road. Many RV enthusiasts prefer to perform basic upkeep themselves, so they bring comprehensive tool kits that often include tire inflators, portable air compressors, battery chargers, and sensor monitors to keep their vehicles in optimal condition. In addition to these specialized tools, they commonly carry a selection of standard mechanical tools such as adjustable wrenches, socket sets, pliers, screwdrivers, and multitools, which are essential for handling a wide range of mechanical and electrical issues. Furthermore, safety and emergency preparedness are top priorities; therefore, many RV owners pack well-stocked emergency kits that contain fire extinguishers, first aid supplies, reflective warning triangles or flare guns, emergency blankets, and even portable jump starters. Some also include spare parts like fuses, bulbs, belts, and hoses to be ready for unexpected breakdowns. Overall, being equipped with the right tools and emergency gear ensures that RV owners can confidently manage repairs and stay safe during their travels.
Small Kitchen Appliances
RV owners face unique challenges due to the limited space within their vehicles, making efficient use of every inch essential. Whether they live full-time in their RVs or use them primarily for recreational trips, they seek appliances that maximize convenience without taking up too much room. Full-time RVers often prioritize versatile, compact kitchen appliances like instant pots, air fryers, and microwaves. These multifunctional devices replace bulky traditional kitchen equipment, helping save precious counter and storage space while still allowing them to prepare a wide variety of meals easily. On the other hand, RVers who use their vehicles for weekend getaways or vacations tend to invest in fun, specialty appliances such as portable ice makers, margarita machines, and ice cream makers. These items enhance their leisure experience by providing refreshing treats and drinks without requiring a large footprint. In both cases, the focus is on smart, space-saving appliances that add value, comfort, and enjoyment without overwhelming the limited living quarters of an RV.
Specialty RV Accessories
RV owners tend to purchase a wide range of accessories to enhance their travel experience and maintain their vehicles. Essential items often include surge protectors to safeguard electrical systems, durable sewage hoses for waste management, and water pressure regulators to prevent plumbing damage. Many also invest in specialized RV furniture designed for comfort and space efficiency, such as telescoping tables that expand or collapse as needed, wall-mounted glider chairs for relaxing without taking up floor space, and high-quality memory foam mattresses to ensure restful sleep on the road.
Class B RV owners, who prioritize compactness and versatility, often go a step further by equipping their vehicles with modular furniture that can be easily reconfigured for different uses, space-saving compact appliances tailored for small kitchens, and advanced electrical system components like power inverters and battery monitors to manage their energy consumption efficiently. These investments not only improve functionality but also enhance comfort, making extended trips more enjoyable and convenient for RV enthusiasts.
Storage
RV owners who don’t live full-time in their vehicles often require secure, convenient storage solutions when their RVs are not in use. Self-storage facilities that provide both indoor and outdoor storage options can greatly benefit from catering to this specific market. Indoor storage offers protection from harsh weather conditions, while outdoor storage is typically more affordable and accessible. Additionally, investing in quality storage covers and stabilizing jacks is essential for RV owners to safeguard their vehicles from the elements and prevent damage during long-term storage. Enhanced security features, such as surveillance cameras, gated access, and alarm systems specifically designed for RVs, are also highly sought after to provide peace of mind and protect against theft or vandalism. By addressing these needs, storage providers can attract a loyal clientele of RV enthusiasts looking for reliable, comprehensive storage solutions.
Towable And Drivable RVs
RVs generally fall into two main categories: drivable and towable. Drivable RVs, commonly known as motorhomes, are self-contained vehicles that you can drive directly from one location to another without needing an additional vehicle. Motorhomes come in various classes—Class A, B, and C—each offering different sizes and amenities, ranging from compact camper vans to large, luxury coaches equipped with full kitchens, bathrooms, and living spaces.
The second category, towable RVs, requires a separate vehicle to pull them to the campsite. Towable RVs include travel trailers, fifth wheels, and pop-up campers. They tend to be more affordable than motorhomes and offer a wide range of sizes and features, allowing buyers to choose from simple, lightweight models to more spacious and luxurious options.
While towable RVs are generally less expensive to purchase and maintain, the overall cost of RV ownership varies greatly depending on the level of comfort and amenities included. Some RVs boast high-end luxury features like premium furnishings, advanced entertainment systems, and sophisticated climate control, while others focus on providing basic, functional comfort for casual camping trips. Whether you prefer the convenience and mobility of a motorhome or the flexibility and cost-effectiveness of a towable RV, there is an option suited to every type of traveler and budget.
The Different Types Of RVs
There are numerous types of RVs that fall into two main categories, each offering a variety of features and functions tailored to different lifestyles. Some RVs are specifically designed for full-time living, providing spacious layouts, advanced amenities, and durable construction to support long-term comfort and convenience. Others are built primarily for camping and short-term travel, focusing on portability, ease of setup, and essential comforts to enhance outdoor adventures. Depending on your needs—whether it’s extended road trips, seasonal stays, or weekend getaways—there is an RV style suited to match your preferred level of mobility and lifestyle.
Class A
Class A RVs are the largest and most luxurious motorhomes available on the market, often comparable in size to a full-sized city bus. There are two main types of Class A RVs based on their engine: gasoline-powered models and diesel-powered models, commonly referred to as “diesel pushers.” Diesel pushers are prized for their greater torque, fuel efficiency, and smoother ride, especially on long journeys or hilly terrain. These motorhomes are designed to provide all the comforts of a traditional home, featuring high-end residential appliances such as full-sized washing machines, large refrigerators, and sometimes even washers and dryers. Many Class A RVs boast master bathrooms equipped with both showers and bathtubs, spacious living areas furnished with premium materials, and advanced entertainment systems. Additionally, many models include slide-outs—sections of the vehicle that extend outward when parked—to significantly increase living space. Storage is abundant, allowing travelers to bring along all their belongings with ease. Due to their size, comfort, and amenities, Class A RVs are ideal for full-time living or extended travel, although their large dimensions and weight often make them less fuel-efficient and more costly to drive compared to smaller RV classes. Despite the expense, these motorhomes provide unparalleled luxury and convenience for those seeking a home on wheels.
Class B
Class B RVs, commonly known as camper vans, have gained significant popularity among Millennials and Gen Z due to their versatility and convenience. These compact recreational vehicles are typically built on a van or truck chassis and come equipped with either gas or diesel engines, offering a balance between performance and fuel efficiency. Ranging from approximately 18 to 25 feet in length, Class B RVs are notably smaller than other RV types, making them easier to drive and park, especially in urban environments where space can be limited.
Their compact size contributes to lower fuel consumption compared to larger RV models, making them an economical choice for both short trips and extended travel. This fuel efficiency, combined with their maneuverability, makes them ideal for navigating city streets as well as remote, off-the-grid locations.
Class B camper vans are designed to maximize every inch of interior space. Despite their small footprint, they often feature thoughtfully optimized layouts that include compact bathrooms, functional kitchens, and cozy living areas. Many models are fully self-contained, equipped with water storage, waste tanks, and power systems such as solar panels or auxiliary batteries, enabling users to camp comfortably without relying on external hookups.
Their discreet appearance and practical size make Class B RVs popular not only for weekend camping trips but also for full-time living among digital nomads and travel enthusiasts. The ability to blend into urban settings or venture deep into wilderness areas adds to their appeal. Overall, Class B RVs offer a perfect combination of mobility, comfort, and efficiency for those seeking an adventurous yet practical lifestyle on the road.
Class C
Class C motorhomes share many features with Class A motorhomes but are generally smaller and more compact. A distinctive feature of Class C RVs is their cab-over design, where an extra sleeping area or storage space is positioned above the driver’s cabin. These motorhomes come equipped with many of the same amenities found in Class A models, including fully functional kitchens, bathrooms, and comfortable living spaces. Some Class C motorhomes offer slide-outs to expand the living area when parked, while others maintain a fixed layout. Due to their size, Class C motorhomes are highly favored for full-time living as well as weekend getaways. They are more affordable to purchase and operate compared to the larger Class A models, making them accessible to a wider range of travelers. Additionally, their smaller size provides better maneuverability on the road and allows them to fit into most campsites and RV parks, which can be a challenge for larger motorhomes. Families often choose Class C motorhomes because they can comfortably accommodate multiple passengers, offering a practical and versatile option for group travel. The blend of comfort, convenience, and affordability makes Class C motorhomes a popular choice among RV enthusiasts seeking both adventure and practicality.
Pop-Up Trailers
Pop-up trailers, also known as folding campers or tent trailers, were specifically designed for camping enthusiasts who want a balance between convenience and comfort. These compact trailers fold down into a low-profile, aerodynamic shape for easy towing behind most vehicles. Once at the campsite, they expand or “pop up” to reveal canvas sides and sometimes additional slide-out sections, creating a spacious interior with plenty of ventilation. Essentially, pop-up trailers offer an upgraded camping experience by combining the open-air feel of a tent with the protection and amenities of an RV. They provide elevated sleeping areas, shielding campers from rough terrain, insects, and weather elements. Their lightweight design makes them popular among families, weekend adventurers, and those new to RV camping. Additionally, pop-up campers are often the most affordable type of recreational vehicle, making them an accessible option for budget-conscious travelers who want to enjoy the outdoors without sacrificing comfort.
Teardrop Trailers
Teardrop trailers share similarities with pop-up trailers in that both are designed for easy transport and provide a more comfortable camping experience compared to traditional tents. The distinctive feature of teardrop trailers is their iconic teardrop shape, which not only enhances aerodynamics but also makes them lightweight and compact. While they typically offer fewer amenities than larger RVs, teardrop trailers are highly functional and thoughtfully designed. Many models include built-in kitchens with stove tops and sinks, small bathrooms with portable toilets or compact shower setups, and cozy sleeping areas that comfortably accommodate two adults. Despite their minimalistic size, these trailers maximize space efficiency and convenience, making them ideal for short getaways or extended trips. Because of their lightweight design, teardrop trailers can be easily towed by a wide range of vehicles, from compact cars to SUVs and trucks, making them accessible to many camping enthusiasts who want the benefits of a camper without the bulk or fuel consumption of larger models.
Travel Trailers
Travel trailers are among the most popular types of towable recreational vehicles (RVs) due to their versatility and convenience. Designed to be towed by a vehicle using a hitch, these trailers come in a wide range of sizes and floor plans, making them suitable for both occasional camping trips and full-time living. Many families favor travel trailers because they provide a comfortable and affordable way to enjoy the outdoors without sacrificing modern amenities. Inside, they typically include fully equipped kitchens, bathrooms, sleeping areas, and entertainment systems, replicating the comforts of home. Their affordability compared to other RV types makes them accessible to a broad range of travelers, though they do require a tow vehicle with sufficient towing capacity and often involve some driving skill to maneuver safely. Travel trailers are commonly parked at campgrounds, RV parks, or even used as seasonal or permanent residences, offering flexibility for various lifestyles and adventures.
Toy Haulers
Toy haulers are specially designed RVs built for outdoor enthusiasts who want to bring their adventure gear along for the ride. Featuring a spacious rear garage area, these versatile vehicles can comfortably store and transport a variety of outdoor toys such as dirt bikes, ATVs, 4×4 trucks, snowmobiles, and jet skis. Toy haulers come in multiple formats, including travel trailers, fifth wheels, and even some motorhomes, providing options for every type of traveler. Beyond the rugged garage space, they offer well-appointed living quarters equipped with modern amenities like full kitchens, bathrooms, and cozy sleeping areas, making them perfect for extended stays. Many models include innovative features such as fold-down ramps that double as patios or built-in decks that slide out, creating additional outdoor living space to enjoy nature. This combination of functionality and comfort makes toy haulers ideal as mobile base camps for hunters, riders, fishermen, and outdoor sports enthusiasts who want to stay close to the action without sacrificing home comforts. Whether you’re exploring remote trails or relaxing by the lake, toy haulers provide a seamless blend of adventure and convenience.
Fifth-Wheel Trailers
Fifth-wheel trailers are among the largest and most luxurious types of towable RVs, specifically engineered to be hauled by heavy-duty pickup trucks with a special hitch mounted in the truck bed. These trailers offer exceptional interior space and are often designed for full-time living, providing the comforts of a traditional home on wheels. They frequently include high-end features such as modern kitchen appliances, advanced entertainment systems, and off-grid capabilities like solar power and large water tanks. Many models come equipped with multiple slide-outs that significantly expand the living area when parked, offering flexible and spacious floor plans tailored for comfort and convenience during extended stays.
Truck Campers
Truck campers are specially designed to be loaded onto the bed of a pickup truck, effectively transforming the vehicle into a compact, versatile motorhome. These campers slide into the truck bed and are secured in place, allowing for easy transport and quick setup at campsites. Truck campers offer the convenience and maneuverability of a smaller motorhome while often being more affordable and flexible than larger RV models. Their design maximizes space efficiency, typically featuring a sleeping area in a cabover section that extends over the truck’s cab, similar to the layout found in Class C motorhomes. Despite their compact size, truck campers come equipped with many of the essential amenities found in Class B RVs, such as a small kitchen, bathroom facilities, and living space, making them ideal for extended trips. Due to their rugged build and compatibility with off-road trucks, they are especially popular among outdoor enthusiasts, hunters, and adventurers who seek access to remote or rough terrain where larger RVs cannot easily go. Overall, truck campers provide a perfect blend of mobility, convenience, and comfort for those looking to explore the outdoors with minimal fuss.
We Can Help You Tap Into This Growing Market
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Target The Right RV Owner For Your Campaign
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